Analyzing an Advertisement Essay - 1101 Words

Analyzing an Advertisement Advertising is one of the worlds foremost businesses. Companies use this media to communicate their ideas, products and messages to the general public. This is one type of advert, which is used to draw people to donate to a cause. It is called an appeal. This appeal is from Help The Aged, a fairly large charity, dedicated to helping the older and less able people. This particular advert is for the SeniorLink pendant, a small telephone pendant that helps people when they get into trouble where they cant reach the phone, because they are immobilised. I will analyse this form of the appeal and elaborate the techniques and tricks used to convince people to part with†¦show more content†¦The caption or title of the leaflet is in large, white, bold, capitalised text, which is mapped on a black background. This is to make the text stand out considerably, as there is no bigger contrast than black and white. At the end of the text is an ellipsis. This adds to the beckoning feel of the text that makes the audience want to read on. The second part of the advert or Middle of the leaflet is a transcript of the conversation between Lyn, a SeniorLink operator, and Vera Smith, an old woman in distress. The sheet is in four parts: A quotation, used as a title An introduction to the transcript The telephone conversation, recorded as a transcript And an epilogue to the piece. The quotation to the page is in a similar style to the original caption, in the first part. It shares the same bold, white on black style, however it is not all in capitals. This is because it is a quotation from Vera, presumably from after her ordeal. This is to show again that she recovered and that she owes her life to the SeniorLink pendant. Next is an introduction to the transcript. It starts with an introductory sentence that uses simple adjectives and sentence structure to describe the characters. Next comes the setting of the scene, where Veras predicament takes shape. One sentence is underlined, this sentence: ToShow MoreRelatedAnalyzing Advertisements598 Words   |  2 PagesAnalyzing adverts Some vintage advertisements can be so offensive to the viewers. However, this does not necessarily mean they fall short of portraying some emotional appeals. This essay seeks to analyze Nike advertisement rhetorical appeals. This particular advert invites women to rise up and challenge men. It is anchored on an age old say of ladies first. The advert reads ladies first and men second. This kind of classical saying is deliberately used to evoke emotions among the readers ofRead More Analyzing an Advertisement for a Texas Instruments Calculator879 Words   |  4 PagesAnalyzing an Advertisement for a Texas Instruments Calculator Get your own. 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